Privacy Policy

Last updated: June 6, 2025

Privacy Policy

Ellim (“we,” “us,” or “our”) operates the Ellim exercise-tracking application and related services (the “Service”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our Service. By accessing or using Ellim, you agree to the practices described in this policy.


1. Information We Collect

1.1 Information You Provide Directly

  • Account Information: Email address, password, username.

  • Profile Data: Name, age, gender (optional), profile photo (optional).

  • User-Generated Content: Workout logs (exercises, sets, reps, weights, durations), body measurements, goals, notes, photos, comments.

  • Payment & Billing: If you purchase Premium features, payment details are processed by third-party providers (we do not store full card data).

1.2 Information Collected Automatically

  • Usage Data: App interactions, feature usage, crash reports, performance metrics.

  • Device & Technical Data: Device model, operating system version, unique device identifiers, IP address (for security and analytics), and locale settings.

1.3 Information from Third-Party Integrations

  • When you connect to Apple Health, Google Fit, or other services, we may import workout data, step counts, heart-rate intervals, or other metrics you authorize.


2. How We Use Your Information

  • Provide & Maintain the Service: Store and display your workout logs, generate progress charts, deliver reminders, and sync across devices.

  • Enhance & Personalize: Analyze your data to offer tailored recommendations, goals, and AI-driven insights.

  • Research & Analytics: Aggregate and anonymize usage data to understand trends, improve functionality, and inform product development.

  • Communications: Send you transactional messages (e.g., account notices, subscription confirmations) and, if you opt-in, marketing communications.

  • Security & Fraud Prevention: Monitor for suspicious activity, enforce our Terms, and protect against unauthorized access.


3. Data Storage Location

  • Local Storage (Today): Your workout data and other User Content are currently stored locally on your device only.

  • Cloud Storage (Future): We reserve the right to implement cloud storage services in the future to enable features like data backup, sync across devices, or enhanced analytics. If we introduce cloud storage, we will update this Privacy Policy and notify you of any material changes.


4. Analytics Services

4.1 Google Analytics We use Google Analytics to understand how users interact with our app. Google may collect device information, usage patterns, and technical data (e.g., session duration, screen views, crash reports). No personally identifiable workout content is shared with Google Analytics. Data is processed in accordance with Google’s Privacy Policy: https://policies.google.com/privacy


5. User Rights & Data Export

  • Viewing & Editing: You may view, edit, or delete individual entries (e.g., workout logs) in the app at any time.

  • Account Deletion: You may delete your account via the app; this removes your active data. Backup copies purge after 30 days.

  • Bulk Export: We do not yet offer a bulk data-export feature. If you wish to obtain a complete copy of your data, please contact us at privacy@ellim.app and we will endeavor to accommodate your request.

5.1 GDPR (EU Users) Under the EU’s General Data Protection Regulation, you have the right to data portability. You may request a machine-readable export of your personal information.5.2 CCPA (California Users) California residents have additional rights under the California Consumer Privacy Act:

  • Right to Know: What personal information we collect, use, disclose, and sell.

  • Right to Delete: Request deletion of personal information we hold.

  • Right to Opt-Out of Sale: Although we do not sell personal data, you may still exercise this right.

  • Right to Non-Discrimination: You will not be retaliated against for exercising your rights. To exercise these rights, contact us at privacy@ellim.app.


6. Data Sharing & Disclosure

  • With Your Consent: We share data when you explicitly request or authorize a third-party integration (e.g., exporting to Apple Health).

  • Service Providers: We engage trusted vendors (e.g., cloud hosting, payment processors, analytics) under contract to process information on our behalf.

  • Legal Requirements: If required by law or legal process, we may disclose your information to comply with governmental requests or protect legal rights.

  • Business Transfers: In the event of a merger or sale, your personal information may be transferred as part of the transaction; we will notify you and outline your choices.


7. Data Retention

  • Active Data: We retain your User Content and account data for as long as your account is active or as needed to provide the Service.

  • Backups & Archives: We may retain encrypted backups for up to 30 days after deletion for disaster-recovery or legal compliance.

  • Anonymized Data: Aggregated or anonymized datasets derived from your information may be stored indefinitely for research or analytics.


8. Data Security

We implement industry-standard safeguards (e.g., TLS encryption in transit, encryption at rest, access controls). However, no system is entirely secure; you also play a role by choosing a strong password and safeguarding your credentials.


9. Children’s Privacy

Ellim is intended for users aged 18 and over. We do not knowingly collect personal information from anyone under 18. If you believe we have inadvertently collected information from a minor, please contact us to have it deleted.


10. International Data Transfers

Ellim is based in Israel. By using our Service, you acknowledge that your data may be transferred to, processed, and stored in Israel (and potentially other countries) with different data-protection laws. We will implement appropriate safeguards (such as standard contractual clauses) to protect your information.


11. Third-Party Links & Integrations

Our app may contain links to third-party websites or services. We are not responsible for their privacy practices. We encourage you to read their privacy policies before sharing any data.


12. Changes to This Policy

We may update this Privacy Policy periodically. When we make material changes, we will post the updated “Last Updated” date and, where appropriate, notify you via in-app notice or email. Continued use of Ellim after changes indicates your acceptance.


13. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact:

Ellim Privacy Team Email: privacy@ellim.app

Thank you for trusting Ellim with your fitness journey!

Questions?

If you have any questions about this Privacy Policy, please contact us at privacy@ellim.com